The CS Lewis 5 Mile Challenge is an annual running race in East Belfast. Creating a brand, social media content and merch is a recurring project I look forward to.

This year the race underwent a rebrand from Connswater 5 Mile to the CS Lewis 5 Mile Challenge. CS Lewis was born locally and has various landmarks along the route dedicated to him. Using references from his work to inspire, I created an identity and rolled this out across t-shirt design, flyers, social media graphics and more. The race starts and finishes in the iconic CS Lewis Square, the designs take inspiration from the sculptures around the site and from his writings.

Social media content and planning also came into play massively in the run up to the event. I created graphics and managed the social media accounts which led to the race selling out in record time! The feedback has been fantastic, especially on the t-shirts and the hard work of all the volunteers at the event. One to look out for next year if you fancy a challenge.